The Psychology Of Typography
Along with color, the way you use typography on your website is a key element that can determine the success – or failure – of your site.
Express your brand personality
Today people judge your brand personality by the fonts you use on your website and other marketing materials.
The challenge of digital typography is to communicate your brand personality, influence how your users feel when they land on your site, and attract people’s attention and guide them to taking the decisions you want them to take.
Pay attention to the formatting
- Color it right
- Start a word list
- Create an inspo-board
Size and spacing are both integral factors. If your brand is bold and brash, large lettering will immediately grab people’s attention and it will help get your message across within seconds of landing on the page.